Dunkin’ Donuts, America’s all-day, every day stop for coffee and baked goods, has announced they have signed a multi-unit store development agreement with Travel Mart, Inc. for six new restaurants in Wausau, Wisconsin. The first restaurant will open in 2012 and the remaining five units will be developed by 2016.
Travel Mart, Inc., a retailer of fuel and food products in convenience stores, is headquartered in Wisconsin Dells, WI. The company has ten Travel Mart locations throughout the area that are managed by Gary Gussel, president of Travel Mart, Inc. In 2009, the company agreed to develop eight Dunkin’ Donuts restaurants in Madison. Their first location opened in the market in July 2010 and the second location will open this spring; the remaining six Madison restaurants will open by 2014. Travel Mart shares an ownership structure with Holiday Wholesale, Inc., a distributor of food and sundry products and Vacationland Vendors, Inc., a vending and amusement service company.
“We are excited to expand Dunkin’ Donuts’ presence in the Wausau market and play an important role in the daily lives of people who live, work and visit here,” said Gary Gussel, president, Travel Mart, Inc. “We have a strong passion and loyalty for the brand and look forward to the opening of our restaurants in the years to come.”
In addition to the development agreement mentioned above, Dunkin’ Donuts is seeking new and existing franchisees to develop restaurants throughout Wisconsin, specifically in Northern Milwaukee, La Crosse, Green Bay and Eau Claire.
To drive its expansion efforts, Dunkin’ Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets. As a result, the company continues to expand with single and multi-unit opportunities with no minimum unit requirements.
“Dunkin’ Donuts is excited to expand its footprint in Wausau with Travel Mart, Inc.,” said Grant Benson, CFE, vice president of franchising and market planning, Dunkin’ Brands, Inc. “Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests every day, and we’re confident Gary and his team will continue to cultivate lasting relationships in the Northern Wisconsin community.”
Building a solid network of stores within a market enables Dunkin’ Donuts to invest in a distribution model that provides a consistent, high-quality product guests expect “in the way and on the way” of their daily routines. In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.
According to Benson, “Dunkin’ Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day. Our recent and ongoing menu enhancements meet the needs of today’s on-the-go consumers, moving Dunkin’ Donuts beyond breakfast with high-quality food and beverage items available all day.”
Historically a doughnut and hot coffee chain, Dunkin’ Donuts has expanded its offering to include frozen and iced beverages, a full bakery assortment including bagels and muffins, breakfast sandwiches, and an all-day Oven-Toasted menu which includes flatbread sandwiches, hash browns and buttermilk biscuits. The platform marks the most significant change to Dunkin’ Donuts’ product lineup since the company launched espresso-based beverages in 2003.
For information on franchise opportunities or to attend an upcoming webinar, please visit www.dunkinfranchising.com.
Picture credit: PRNewswire.