Excedrin Release Rolls Out Slowly

Excedrin Release Rolls Out Slowly

Excedrin may provide fast pain relief, but when it comes to re-releasing the product after a voluntary recall, drug maker Novartis (NYSE: NVS), is certainly taking its time. It’s also being tight-lipped about the rollout.

The good news is that Excedrin Extra Strength and Excedrin Migraine are both available. The bad news is that they’re still not on many store shelves. They are available on the internet, but in the case of Extra Strength, availability is limited.

Excedrin products were recalled in January after a manufacturing problem led to bottles of Excedrin containing stray tablets from other Novartis products, or painkillers produced at the same plant.

Since then, the popular pain reliever has been conspicuously absent from retail outlets. The few bottles still available cost consumers over a hundred dollars at one point from sellers on Ebay and Amazon.com.

So what’s taking so long? Calls to Novartis yielded a few answers. They confirmed that the company “has resumed production,” and that the official timetable is still “sometime in October” with Excedrin and Excedrin Migraine as the first products back on the market.

According to Novartis, Excedrin will roll out of its Lincoln, Nebraska plant on a “line by line, product by product” basis.

“We are taking the necessary time to insure the improvements we’re making are being implemented correctly the first time. We’ve been open with our customers and have shared our plans and progress with them,” the company said.

“As part of our restart plan, we’re using a combination of Novartis and third party manufacturing facilities so that we can produce enough product to meet the demands of our customers and consumers.”

In an email to customers last week, Novartis announced that Excedrin Migraine is now being shipped to stores and should be back on storer shelves in the next few weeks.

It’s news that’s being greeting warmly, with some trepidation, by some of the 290,000 people who like Excedrin on its Facebook page.

“It really IS back,“ wrote Lori Feldmen, “found today at Sam’s in Alpharetta, Georgia.”

In nearby Augusta, Maru Perezcast said the Sam’s Club had lots of Excedrin Migraine “close to 15 dollars plus tax for a bottle w/300 pills. I just bought mine today about 2 hours ago and they had more than plenty.”

But Wendy Pope wants to know “has anyone seen Excedrin Migraine in the St. Louis Missouri location? If so, please let me know where.”

Stacy Title reports that she “went to a Rite Aid and the pharmacist laughed in my face, said it was never coming back in.”

Since there’s been no official word from Novartis if the rollout will be regional or nationwide, all consumers can do is patiently wait until the product makes its return. According to a company spokesperson, that should be “as soon as the end of October.”  They anticipate that Excedrin Extra Strength will ship to stores in January 2013.

“We appreciate the patience and loyalty of our consumers and retail partners,” Novartis said in a recent statement, “and sincerely apologize for any inconvenience the absence of these products has caused.”

Authored by: Richard Lenti

There are 4 comments for this article
  1. Victor jenkins at 11:46 am

    I would like to know where I can pick up extra strenght Excedrine within a 50 mile radiuus of Pleasantville NJ.
    And when will area stores start being able to shelve this product?

  2. Joan at 8:14 am

    I called Novartis back in February asking when Excedrin will be back. After sitting on hold for 45 minutes I was told “Mid-year”. Here it is November and I just saw Excedrin Migraine at the store last night. Nothing else though. I’m allergic to Iburpofen so that knocks out about 90% of what I can take. I have a bad back and I broke my tailbone two years ago. There’s really nothing you can do for the extremely painful tailbone, and my back hurts ALL THE TIME. So, I’m pretty much in constant pain. Excedrin was the only thing that worked. And I’m sorry, the store brands are not the same. I can appreciate Novartis making sure they’re doing everything right the first time out, but come on! People only have so much patience when they’re hurting.

  3. Doris Blechman at 2:15 pm

    Picked up my long-awaited Excedrin Migraine yesterday at Jewel-Osco in Chicago western suburb Batavia. Has anyone else tried it yet? I don’t know what has changed except the coating, but it is not the Excedrin of old. It now has the same semi-results as all the generics.

  4. laverne at 5:24 pm

    Dear Excedrine

    i have been using your product since i was 15 yrs old FOR MIGRANE, i am now 45 years old and NOTHING ELSE WORKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!….. please i am havinG a headache just knowing you are not in my hand bag.

    all the best from JAMAICA W.I.