The FDAâ€™s nod to a new testosterone gel for men will expand the options they have to address the problems of sexual dysfunction. â€œSo where does this leave women?â€ asksÂ Rachel Braun Scherl, president of Semprae Laboratories, Inc. The announcement of the approval of Fortesta comes just months after the FDAâ€™s unanimous rejection of Flibanserin. Dubbed the â€œpink pill,â€ the female Viagra equivalent, many thought it would be the game changer in closing the gender gap among the sexes.
WhileÂ Braun ScherlÂ maintains that she credits the menâ€™s sexual enhancement category in heightening overall awareness of sexual health, she believes the time has come for culture and network executives to acknowledge womenâ€™s sexuality.
â€œWomenâ€™s sexual well-being is equally important, and they are entitled to sexual pleasure. Â Close to half of all women report some form of sexual concern, according to statistics from the American Medical Association,â€ she says.
Yet, decades after the introduction of Viagra and Cialis, she maintains, women still donâ€™t have as many optionsâ€¦and culture and advertisers lag behind in giving womenâ€™s sexual satisfaction the same level of acceptance as menâ€™s sexual needs.
Braun ScherlÂ and her business partner, CEOÂ Mary Wallace Jaensch, market ZestraÂ® Essential Arousal Oilsâ„¢, a clinically proven, hormone-free breakthrough for women documented in two peer reviewed, published studies to boost womenâ€™s libido, Â increase arousal and improve overall satisfaction. Â While many health professionals enthusiastically recommend it for patients with dulled desire, advertisers have been reluctant to accept commercials for this topically applied, safe and effective gel. Â If they do agree to air Zestra commercials, airtime is often restricted to limited early morning hours.
Meantime, maintainsÂ Wallace Jaensch, TV spots for menâ€™s sexual erectile dysfunction products are aired on the networks during all hours of the day. Â With decreased libido and sexual dissatisfaction so pervasive in women at all stages of their reproductive life, she adds, â€œItâ€™s time women know there are ways they can effectively combat their loss of libido and have great sex effortlessly. Â Giving women more options, expanded access to information about these options, and encouraging them to discuss their sexuality openly, are important in closing the sexual satisfaction gap that remains,â€ says Wallace Jaensch.
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