Meritus Hotels & Resorts, Singapore’s pioneering luxury hospitality brand, has started a global branding campaign to take the organisation’s world class service to Europe in 2011.
The campaign builds on Meritus’ long presence as a Singapore icon of first-class hospitality and expands on its signature motto of “Asian grace, warmth, and care.”
“Our service philosophy is inspired by the virtue and richness of our Asian heritage,” says Michael Sengol, the CEO of Meritus Hotels & Resorts.
“Over thousands of years, Asians have perfected the art of making guests feel right at home. It is this heritage that our brand uniquely embraces as we expand globally and move ahead with the times. Therein lies the difference — at Meritus, we give our guests the opportunity to enjoy the long-renowned tradition of Asian hospitality, today.”
Meritus’ worldwide campaign will begin with a series of brand advertisements depicting the iconic Meritus Ambassador in her elegant red cheongsam, graciously embodying Asian hospitality in contemporary settings.
The rollout of brand refresh initiatives will see a more contemporary look and feel to the Meritus identity, from communications at all levels, to product and service features at every customer touch-point to define the hallmarks of the “Meritus Experience.”
With close to 40 years of hotel management expertise through its flagship Mandarin Orchard Singapore, Meritus’ current portfolio of establishments also includes Marina Mandarin Singapore, Meritus Pelangi Beach Resort & Spa Langkawi in Malaysia, and in China — Shanghai JC Mandarin, Meritus Mandarin Haikou, and Meritus Shantou China.
New developments being eyed by the hospitality group span fast-growing business and tourism hubs in Southeast Asia, China, and Europe.
Meritus is plans to open the doors of its flagship property in Europe in 2011.
For more info, visit www.meritushotels.com
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