Verizon will reveal new its “content-to-consumer” delivery capabilities at the NAB Show to help entertainment and media companies satisfy and capitalize on consumers’ growing appetite for live and on-demand, personalized video content on their smartphones, tablets and other devices.
Verizon Digital Media Services is a first-of-its-kind solution that will automate previously manual workflow processes associated with formatting, managing and delivering digital media to virtually any device or platform on a large scale. This means that content owners and digital retailers can more effectivelyÂ produce, manage and distribute premium programming to consumers when, how and wherever they want to view it.
Verizon Digital Media Services will help content owners and digital media retailers tackle wide-scale content management and distribution challenges. It will also ultimately enable high-quality and reliable “unicast” — individualized video streams — tailored to fit consumer preferences on virtually any viewing screen.
“Verizon is creating a first-of-its-kind automated digital utility,” said Mike Millegan, president of Global Wholesale. “With this unique delivery platform, built on top of Verizon’s high-IQ infrastructure, content owners, entertainment companies and digital media retailers will be able to create new business models that capitalize and deliver on the promise of digital entertainment.”
Greg Ireland, consumer video industry analyst for global technology research firm IDC, said, “The incredible scale and comprehensive capabilities to be offered by Verizon Digital Media Services make it a groundbreaking new distribution platform for the digital media industry. This is a significant and much needed development in highly fragmented market.”
Melanie Posey, vice president of hosting and managed network services for IDC, said, “Verizon is making a bold play in the digital media distribution space by creating an innovative new category of service based on an automated supply chain model. It’s likely that Verizon Digital Media Services will stimulate new thinking about different ways to package, deliver and consume all forms of digital media content.”
Companies including Turner Broadcasting, Hearst Magazines and The Associated Press will be among the first to explore Verizon Digital Media Services’ capabilities. To deal with the expected explosion in digital media demand, digital media retailers and content publishers would otherwise need to make multimillion-dollar capital and IT investments. Instead, VDMS will proactively adapt to the rapid pace of technology and allow customers to focus on accelerating their business.
Verizon Digital Media Services will offer a solution that will allow studios, networks and other content owners to:
Capitalize on an integrated delivery platform, from intake to distribution outlet.
Allow real-time visibility and control throughout the digital media supply chain.
Achieve significant economies of scale.
Web Site: http://www.verizon.com