P&O Cruises reached a new milestone yesterday, securing 20,000 fans on the popular social networking site Facebook.
The start of the annual cruise season on October 1 helped to bolster interest in cruising holidays and propel fans over the 20,000 mark, with P&O Cruisesâ€™ Facebook members growing by more than 1000 in the past fortnight.
Jenny Lourey, Senior Vice President of Carnival Australia, which operates P&O Cruises, said reaching 20,000 fans was a great achievement for the cruise line and its campaign to boost communication with its passengers and expand the cruising experience.
â€œP&O Cruisesâ€™ growing following on Facebook not only reflects the increasing popularity of cruising amongst Australians, it also demonstrates that P&O Cruises really is Australiaâ€™s favourite cruise line,â€ Ms Lourey said.
â€œIt is great to see that our online community are enjoying what P&O Cruises has to offer, not only when they are at sea but also back on land.â€
Since its creation in 2009, the P&O Cruisesâ€™ Facebook page has been home to thousands of cruise-related posts, discussion boards, photos and events, providing a great source of holiday advice and interaction for Australian cruise fanatics.
Ms Lourey said the cruise line had just introduced Facebook gatherings on upcoming cruises in response to growing enthusiasm from members to rally with other cruise lovers from the site whilst onboard.
The first Facebook roll call on Pacific Sunâ€™s September 28 cruise from Newcastle was a resounding success and future celebrations have been planned on Pacific Jewel and Pacific Dawn cruises.
P&O Cruisesâ€™ Facebook page aims to bring those new to cruising and past passengers together to share tips, cruising stories, discover the latest cruise & holiday offers, and keep up-to-date on cruise news across the entire fleet.
To become a fan yourself visit P&O Cruises on Facebook. The website offers details on P&O holiday packages available and travel information on cruise holiday destinations.