This winter flu seasonÂ Sesame Workshop, theÂ Ad Council, and the US Department of Health and Human ServicesÂ have joined together to launch national public service advertisements (PSAs) to teach American families and kids how to protect themselves from influenza.
Health and Human ServicesÂ Secretary Kathleen Sebelius, along withÂ Sesame Streetâ€™s Elmo character, will tell kids the importance of healthy habits such as bending your arm and sneezing into it instead of sneezing on other people. And they explain why it is important to stay at home if you are sick.
Kathleen Sebelius announced the ad campaign last weekÂ at the Northside Center forÂ Child DevelopmentÂ in New York City, and this week the Ad Council will distribute it nationwide. The ads will run on free air-time donated by the TV stations. This is an extension of the 2009 anti-flu campaign.
The public-service ads will show children and families healthy habits that can prevent people from catching the ‘flu. Simple things like how to wash your hands properly, and easy actions you use everyday that keep the germs away and keep everyone healthy.
Sesame Workshop created the advertisement and is part of Sesameâ€™s Healthy Habits for Life initiative.