Smartphone applications will enable the Mobile Health Care (orÂ mHealth) industry to successfully reach out to 500m of a total 1.4bn smartphone users in 2015, according to a new report.
The new “Global Mobile Health Market Report 2010-2015” by research2guidance says that a long-expected mobile revolution in healthcare is finally ready to happen.
Ralf-Gordon Jahns, Head of Research at research2guidance, said, “Both healthcare providers and consumers are embracing smartphones as a means to improving healthcare.”
Not only are consumers taking advantage of smartphones now to manage and improve their own health, 43 percent of mHealth applications are primarily designed for healthcare professionals. These include CME (Continued Medical Education), remote monitoring and health care management applications.
There are 17,000 mHealth applications in major app stores right now, 74 percent of them adhering to the paid business model. With more and more traditional healthcare providers joining the mobile applications market, the business models will broaden to include healthcare services, sensor, advertising and drug sales revenues.
“With the growing sophistication level of mHealth applications, only 14 percent of the total market revenue in the next five years will come from application download revenue,” explains Egle Mikalajunaite, Senior Research Analyst. “76 percent of total mHealth application market revenue will come from related services and products such as sensors.”
The “Global Mobile Health Market Report 2010-2015” by research2guidance is a business guide for traditional healthcare companies as well as for mobile operators wishing to successfully move into the new mHealth market.
The potential benefits of mHealth solutions have been widely discussed for over a decade, however the market never emerged from the trial phase… at least not until now.
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