A new survey by UK shoemaker Hotter Shoes reveals that fashion-conscious females go to such extreme lengths to wear sexy high-heeled shoes that they end up hurting or even damaging their feet seriously.
One out of ten British women interviewed admit they were forced to seek medical attention, and some were even hospitalised because of their trendy shoes.
Nearly half of the women have twisted their ankles because of their footwear, while two-thirds of the ladies admitted frankly that their high-heeled or stiletto shoes had caused them injury.
The top injuries caused by shoes were broken ankles, twisted knees, infected blisters, bunions and torn tendons.
The study into 3,000 women’s footwear choices was conducted by Hotter Shoes, the UK’s biggest shoe manufacturer, who is looking into what motivates women to buy certain shoes.
Lisa McCarten of Hotter Comfort Concept Shoes said, “As a comfort shoe maker we were amazed to discover the pain and discomfort that women were prepared to endure for a pair of killer heels or an ill-fitting impulse-sale bargain. We have championed the cause of comfortable shoes for over 50 years. Today’s active woman needs to be able to be on her feet for work, family and her own social life, looking good and feeling fabulous.
“Nothing can ruin a day more than sore and tired feet. Every person in our design and technical team works hard to ensure that our shoes are stylish and comfortable. We craft our shoes to ensure feet are in the best-possible care, and we’re delighted to think that we have liberated women’s feet from the burden of tight-fitting shoes that rub and hurt.”
The Hotter Comfort Concept survey was conducted by onepoll.com who interviewed 3000 women who wear high heels between 29th Oct and 1st Nov.
More info at www.hottershoes.com
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