Easter 2011 was good for hotel bookings

Easter 2011 was good for hotel bookings.

The 2011 Easter holiday period is over and hoteliers are happy to report they did good business. This year, the Easter holiday started in the later half of April. This shifted the holiday break closer towards summer in the northern hemisphere, encouraging longer bookings by travelers taking advantage of time off. This was especially evident in Cordoba, Spain, where Holy Week tourism income was up six percent year-on-year, and hotel occupancy was at 79 percent, according to the local tourism authority.

The Director of Business Development for HotelsCombined.com, Yury Glikin, said that the HotelsCombined.com Price Indexâ„¢ continued to produce interesting statistics. In this case, he explained, the small date shift of Easter caused a spike in revenue for hoteliers, something that might have been overlooked in the past. “Our Hotel Price Index shows that bookings were actually longer than the previous year.” he said. They spilled over to May, driving up the year-on-year average room rate by 93.66 percent.

Online HotelsCombined.com Price Index™ Review of Global Hotel Prices for May 2011:https://press.hotelscombined.com/Price-Index/HotelsCombinedHotelPriceIndexMay2011.pdf

Insights

Biggest Price Falls in May 2011 (Month-On-Month)

The end of the dry season in Male, Maldives, will drive room rates down by 35.67% in May. Although storms and rain are more likely, surfing and diving on the western side continue to be good throughout May.

The popular Thai destination Koh Chang will see a rate drop (down 27.72%) in May as the region enters the wet season, in addition to falling year-on-year rates. It is difficult to determine just one factor that has impacted demand; it appears that the recent earthquake, flood and border dispute together have influenced travelers to look elsewhere, even though Koh Chang was unaffected by these issues.

Although the flooding has now subsided in Krabi, Thailand – room rates are down 25.48% in May and will take time to recover. The Tourism Council of Thailand has estimated 2.5 billion Baht in tourism revenue (US $83 million) has been lost. Many destinations in the area were untouched by the disaster and tourists are being encouraged back in to the region.

Biggest Price Falls in May 2011 (Year-On-Year)

Both Koh Chang, Thailand and Siem Reap, Cambodia are the highest price falls this May, down 23.81% and 19.41% respectively year-on-year. Local tourism bodies are still projecting higher tourist arrival numbers this year, signifying these low rates may not last long.

For the second month in a row, Beirut is one of the biggest price drops year-on-year. The Lebanese capital city will see room rates drop by 18.02%. According to the Lebanese Ministry of Tourism, the decline in room rates correlates with a drop in international arrivals in to Rafik Hariri International Airport. As with past months, tourism demand is being directly affected by instability in the region.

Biggest Price Rises in May 2011 (Year-On-Year)

With room rates up a staggering 93.66%, the popular Holy Week destination of Cordoba, Spain is by far our largest gain for May year-on-year. As Holy Week was closer to the end of April this year, tourists are extending their holiday into May – driving up the average nightly rate. We expect these inflated room rates to normalize towards the end of the month.

Ice-hockey fans will need no introduction to the IIHF World Championship, being held this May inBratislava, Slovakia. With sold-out roaring crowds at Orange Arena, hotel prices are up 61.56% year-on-year.

The city of Kemer, Turkey, will see hotel room rates rise 42.47% in May year-on-year. This unprecedented rate increase may be related to the upsurge of the destination’s popularity in recent times, as noted at the Moscow International Travel and Tourism Exhibition where the city picked up “The Best Tourism Destination” award.

Web Site: https://www.hotelscombined.com

Image via Wikipedia.

Authored by: Richard Lee

Richard has been traveling since he took a year off from college, where he was doing a BA in Journalism. He traveled half the world, backpacking with his girlfriend (now his wife). They spent time in South America, Asia, Greece and much of Europe. After writing about his experiences for several airline and travel magazines, he never went back to college.